Rick KoletainGTM VaultRethinking the Role of SDRs in ABM ProgramsSales Development Representatives (SDRs) are the linchpins of Account-Based Marketing (ABM) success. Yet, many organizations still operate…1d ago1d ago
Rick KoletainGTM Vault9 Game-Changing Growth Frameworks for B2B SuccessIn the world of growth marketing, frameworks act as powerful tools — simplifying complex ideas into actionable strategies. However, for…6d ago6d ago
Rick KoletainGTM VaultWhy Creator-Led Marketing is the Key to Staying Ahead in B2BThe landscape of B2B marketing is undergoing a significant transformation. Traditional approaches that once drove engagement and…Nov 6Nov 6
Rick KoletainGTM VaultHow to Determine If Programmatic SEO is Right for Your BusinessProgrammatic SEO (pSEO) offers a path to scale and efficiency, yet many startups approach it with caution. The demands of large-scale…Nov 4Nov 4
Rick KoletainGTM VaultWhy Early-Stage Startups Shouldn’t Market Like Big CompaniesEarly-stage startups often operate with a lean marketing team and limited budgets, yet many attempt marketing strategies designed for much…Nov 4Nov 4
Rick KoletainGTM VaultA Guide to Conducting a Go-to-Market Audit for Growth OptimizationIn today’s competitive landscape, a thorough Go-to-Market (GTM) audit is invaluable for understanding what’s working and what needs…Nov 41Nov 41
Rick KoletainGTM Vault10 SaaS Go-To-Market Trends for 2025: Insights for High-Impact Growth StrategiesIn the rapidly evolving SaaS landscape, staying ahead of GTM trends is crucial for maintaining a competitive edge and meeting changing…Oct 30Oct 30
Rick KoletainGTM VaultHow Founders Should Think About Calculating Market SizeUnderstanding market size is essential for any founder. Not only does it inform strategic planning and product development, but it also…Oct 30Oct 30
Rick KoletainGTM VaultClarifying Your Ideal Customer Profile with AI: A Quick Guide for GTM LeadersAs a GTM leader, it’s easy to think you’re fully aligned on your Ideal Customer Profile (ICP). But here’s a powerful exercise to refine…Oct 30Oct 30
Rick KoletainGTM Vault5 Essential User Research Methods for Startup FoundersFor any startup founder, building a product that resonates with users is crucial. Y Combinator’s mantra, “Make something people want,”…Oct 28Oct 28