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Rick Koleta

Rick Koleta
in
GTM Vault

Rethinking the Role of SDRs in ABM Programs

Sales Development Representatives (SDRs) are the linchpins of Account-Based Marketing (ABM) success. Yet, many organizations still operate…

1d ago

Rethinking the Role of SDRs in ABM Programs

1d ago

Rick Koleta
in
GTM Vault

9 Game-Changing Growth Frameworks for B2B Success

In the world of growth marketing, frameworks act as powerful tools — simplifying complex ideas into actionable strategies. However, for…

6d ago

9 Game-Changing Growth Frameworks for B2B Success

6d ago

Rick Koleta
in
GTM Vault

Why Creator-Led Marketing is the Key to Staying Ahead in B2B

The landscape of B2B marketing is undergoing a significant transformation. Traditional approaches that once drove engagement and…

Nov 6

Why Creator-Led Marketing is the Key to Staying Ahead in B2B

Nov 6

Rick Koleta
in
GTM Vault

How to Determine If Programmatic SEO is Right for Your Business

Programmatic SEO (pSEO) offers a path to scale and efficiency, yet many startups approach it with caution. The demands of large-scale…

Nov 4

How to Determine If Programmatic SEO is Right for Your Business

Nov 4

Rick Koleta
in
GTM Vault

Why Early-Stage Startups Shouldn’t Market Like Big Companies

Early-stage startups often operate with a lean marketing team and limited budgets, yet many attempt marketing strategies designed for much…

Nov 4

Why Early-Stage Startups Shouldn’t Market Like Big Companies

Nov 4

Rick Koleta
in
GTM Vault

A Guide to Conducting a Go-to-Market Audit for Growth Optimization

In today’s competitive landscape, a thorough Go-to-Market (GTM) audit is invaluable for understanding what’s working and what needs…

Nov 4

A Guide to Conducting a Go-to-Market Audit for Growth Optimization

Nov 4

Rick Koleta
in
GTM Vault

10 SaaS Go-To-Market Trends for 2025: Insights for High-Impact Growth Strategies

In the rapidly evolving SaaS landscape, staying ahead of GTM trends is crucial for maintaining a competitive edge and meeting changing…

Oct 30

10 SaaS Go-To-Market Trends for 2025: Insights for High-Impact Growth Strategies

Oct 30

Rick Koleta
in
GTM Vault

How Founders Should Think About Calculating Market Size

Understanding market size is essential for any founder. Not only does it inform strategic planning and product development, but it also…

Oct 30

How Founders Should Think About Calculating Market Size

Oct 30

Rick Koleta
in
GTM Vault

Clarifying Your Ideal Customer Profile with AI: A Quick Guide for GTM Leaders

As a GTM leader, it’s easy to think you’re fully aligned on your Ideal Customer Profile (ICP). But here’s a powerful exercise to refine…

Oct 30

Oct 30

Rick Koleta
in
GTM Vault

5 Essential User Research Methods for Startup Founders

For any startup founder, building a product that resonates with users is crucial. Y Combinator’s mantra, “Make something people want,”…

Oct 28

5 Essential User Research Methods for Startup Founders

Oct 28

Rick Koleta

Rick Koleta

Fractional Marketing Leader for Technology Startups https://ritegtm.com/ | Host of the GTM Vault Podcast https://www.youtube.com/@gtmvault

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